“Gunnison County, largely thanks to the ICELab, is on track to be a national leader as a thriving rural innovation hub built from the ground up,” Jamie Finney, Startup Colorado Regional Director.

ICELab @Western is a business and innovation center with a keen interest in mountain town sustainability and economic diversity in rural Western Colorado. As an entrepreneurial hub, it supports new and growing businesses with cowork space, affordable office space, professional development, and a diverse network of mentors, programs, and opportunities.

Based in the center of campus at Western Colorado University, the ICELab bridges community assets, from the energy of the students and residents to the growing businesses and government stakeholders throughout the Western Slope. It is a neutral space for the exploration of what is possible from the birth of ideas to the painstaking ride of those who tow the line for them.

There are numerous ways to engage with the ICELab, from ice cream and cocktails to cowork space and jumping all in as an investor, mentor, or company with growth on the horizon.

Aside from ongoing events and seminars, here are a few of the amenities available, within the 16,000 square foot facility:

interior shot of the hardwood bar at the ICELab's Coffee Lab Cafe

The Coffee Lab offers cold brew coffee, breakfast burritos, Third Bowl ice cream and more

People working at in the interior or the ICELab.

Upstairs at the ICELab you’ll find coworking space, a conference room, and other business resources.

ICELab Programs

The ICELab offers a wide variety of programming for businesses in various stages of growth. If you’re just getting started, the Small Business Development Center can get you on your feet. If you’re looking to grow, more opportunities to engage with programming and expertise are available.

Catapult Outdoor Recreation Accelerator

ICELab has teamed up with the Outdoor Industry Association and Active Interest Media (AIM) to launch the first outdoor-industry-specific Accelerator in the heart of Colorado: the Catapult Outdoor Recreation Accelerator! This program is a rare opportunity to grow your company from inside the industry with specialists, mentors, resources, and time-tested founders. Three founding teams will be selected annually participate in this 12-week intensive program for startups in the outdoor recreation industry. At the end of the program, each of the three teams will present their product or service at the Summer Outdoor Retail show in Denver, Colorado.


Through a generous donation from the William B. Endner Fund, a component fund of the Community Foundation of the Gunnison Valley, ICELab offers access to digital media equipment to serve businesses, freelancers, and artists. The Storylab includes 2  Macs complete with Adobe Design Suite, a fully furnished recording studio, digital photo lab, video cameras, projectors, and more. ICELab member discounts apply.


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